GTM expertise on demand, without the overhead
Transform your GTM strategy with tailored solutions.
About GTMedge Consulting
Your Go-To-Market Growth Partner
At GTMedge Consulting, we help startups and small businesses cut through the noise and accelerate growth with clear, actionable go-to-market strategy, sales execution frameworks, and lean technology infrastructure.
Founded by Gagan Joshi, a senior SaaS sales executive with over 20 years of global experience across SMB, Mid-Market, and Enterprise sales, GTMedge exists to bridge the gap between vision and revenue. From building multi-segment sales teams to driving ARR growth, we’ve been in the trenches—and now we help others scale with speed and precision.
We work hands-on with founders, operators, and early sales leaders to solve three core challenges:
- Creating a scalable GTM engine that aligns with product-market fit.
- Operationalizing sales strategy into playbooks, people, and processes.
- Optimizing technology stacks to reduce friction and drive efficiency.
Whether you're building your first outbound motion or preparing to raise your next round, GTMedge is the growth partner you can count on to sharpen your edge and accelerate your results.
Services
What We Do
We offer strategic, hands-on consulting and fractional leadership to help you build, optimize, and scale your revenue engine.
🎯 GTM Strategy & Planning
- ICP definition and segmentation
- Sales motion design (inbound, outbound, PLG, channel)
- Territory planning & capacity modeling
🛠️ Tech Stack Audit & Optimization
We help you declutter, align, and automate your GTM tech to reduce cost and increase visibility.
- CRM setup or rearchitecture (HubSpot, Salesforce, etc.)
- Tool rationalization and stack design
- Tool selection and negotiation with vendors
🧠 Fractional GTM Leadership
Need experienced leadership without a full-time hire? We step in as your interim VP of Sales or GTM Advisor.
- GTM leadership for Seed to Series B
- Coaching for founders and early sales managers
- Hiring and org design strategy
- Support for board reporting
💡 Coaching & Advisory
For founders and revenue leaders who need guidance, not headcount.
- Monthly 1:1 or team advisory sessions
- GTM health checks and strategy audits
- Access to templates, checklists, and proven frameworks
Industries / Who We Help
We Work With Founders and Teams Who Are Ready to Scale
Our sweet spot is helping early- to growth-stage companies in the SaaS and digital services space that are navigating GTM complexity or planning for growth.
B2B SaaS Startups (Pre-Seed to Series B)
- Building a GTM engine from scratch
- Preparing for product-market fit or funding rounds
- Needing fractional sales or GTM leadership
Tech-Enabled Service Providers
- Marketing agencies, IT consultancies, and managed services firms
- Wanting to productize services or improve sales process
- Transitioning from founder-led sales to scalable team structure
Non-Sales Founders or First-Time Sales Leaders
- Technical founders who need a sales partner
- First-time VP/Head of Sales looking for mentorship
- Teams ready to operationalize GTM but don’t know where to start
SMBs Modernizing Their Revenue Infrastructure
- Outgrowing their legacy CRM and manual sales processes
- Looking to align sales and marketing tools for better ROI
- Planning to launch new GTM motions (outbound, partnerships, etc.)